Departments of J & MC | Government College, Kullu | Distt. Kullu, Himachal Pradesh

Name of the department : Journalism & Mass Communication
Year of establishment : 2009
Name of the Program/Courses : UG
No. of the Teaching posts sanctioned : 1
No. of the Teaching posts filled : 1

Course Structure: B.A. with Journalism and Mass Communication

(UG Yearly Programme w.e.f. 2018)

Year	Course Type	Course Code	Course Title	Credit
1st	DSC	B JMC PA C 1 01	Principles of Communication	6
1st	DSC	B JMC PA C 1 02	Introduction to Radio and TV	6
2nd	DSC	B JMC PA C 2 01	Introduction to Advertising and PR	6
	DSC	B JMC PA C 2 02	New Media Communication	6
	SEC	B JMC PA S 2 03 P	Reporting, Editing and Feature Writing	4
	SEC	B JMC PA S 2 04 P	Skills for New Media	4
3rd	DSE	B JMC PA D 3 01	Community and Traditional Media	4
	DSC	B JMC PA D 3 02	Introduction to Photojournalism	4
	SEC	B JMC PA S 3 03 P	Communication Skills	4
	SEC	B JMC PA S 3 04	Film Appreciation Skills	4

Department of Journalism & Mass Communication, Govt. College, Kullu

Program Objectives :

To impart the knowledge about the basic concepts of J&MC and to exchange the information to the large segment of society through mass media.
To impart the basic knowledge in the fields related to media studies.
To aware about various core techniques and technologies in media industry such as camera, film technologies etc.
To inculcate professional ethics and values.
To produce competent and efficient media professionals.
To impart Information Communication Technologies (ICTs), skills including communication and life skills.
To prepare socially responsible, practical and aware media professionals.

Program Outcome :

PO1. Shall acquire fundamental knowledge of Journalism & Mass Communication and related study areas.
PO2. Shall acquire the knowledge related to new media and its impact on society.
PO3. Shall be competent to undertake professional job as per demand in media industry.
PO4. Shall become socially responsible citizen with global vision and media related values.

Course Outcome :

Course Title	Course Outcome
Principles of Communication	To understand the communication, its process and role of communication in socialization. To create awareness on communication models and theories and its relevance in society.
Introduction to Radio and TV	To acquaint the students with the working of two powerful electronic media i.e. radio and television. To help the students to understand the programme format of radio and television
Introduction to Advertising and Public Relation	To prepare students for effective and ethical public communication on behalf of organization. To create awareness on history and development of advertisement and public relation. To Help students to acquire basic skills about practical aspect of advertisement, media relations and crises management. To understand the creation of an advertisement and structure of advertising agency.
New Media Communication	To understand the concept of new media and media convergence and its effect. To develop skills to handle new media communication. To equip the students with basic knowledge of use of technology in media industry and to train them to use the new media as a source of news.
Reporting, Editing and Feature Writing	To enable students to become a responsible reporter and to make them understand basic ethics of news, news writing and editing. To trained them to acquire the skills of news gathering with traditional as well as modern tools. To make them understand the basic structure and essential knowledge for various beats. To understand the differences between reporting and feature writing.
Skills for New Media	To get exposure to write blogs. To equip the student with basic knowledge of new media. To understand online journalism and its importance in present days.
Community and Traditional Media	To impart knowledge of the community and traditional media. To give exposure for alternative media and to highlight the need and relevance of traditional media in present scenario.
Introduction to Photojournalism	To help the students to understand the principles of photojournalism and practices of photography. To introduce students to the basic steps in photojournalism. To impart the knowledge about the qualities and responsibilities of photojournalist. To enable students to enjoy photography as an art and science.
Communication Skills	To make the students aware about various communication skills.
Film Appreciation Skills	To create awareness on cinema and cinematography. To help the students to acquire basic skills in the practical aspect of film industry.